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Paweł Kruszec

Key areas of business development in the era of digital transformation

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Technological development is necessary and simultaneously inevitable, and companies that are aware of this fact gain valuable competitive advantage. A smoothly operating IT infrastructure is indispensable for the development of any business. It allows to streamline many processes, improve communication and increase productivity. What areas and IT solutions do entrepreneurs invest in most often?

1. Cloud computing

In the digital age, data storage and processing plays a crucial role in business. Cloud computing solutions provide companies with flexibility and scalability, allowing to adapt computing resources to current needs. This IT model helps companies to implement new projects and services faster, as it allows to automate task and streamline processes. Necessary resources can be added ad-hoc without worrying about delays in supply chains.

Companies see cloud solutions as an opportunity to develop competitive advantages, and according to our report, up to 60 percent of surveyed companies want to increase spending in this sphere this year. Interestingly, Flexer’s analysis shows that 75 percent of IT leaders are building new solutions from scratch in the cloud. This shows that cloud is the future and is influencing business development – points out Mariusz Juranek, Commercial Director at Polcom.

2. Cybersecurity

As data volumes grow, cyber threats become more real. Investment in cyber security is essential to protect business assets and safeguard the confidentiality of customer data. A secure IT infrastructure is the foundation of stability and trust in the digital age. For this reason, it makes sense to invest in Security as a Service solutions such as SOC, DoS/DDoS protection and data encryption.

3. Maintaining business continuity

Today’s market requires online interaction, and the tools offered by e-commerce are becoming a necessity. Entrepreneurs are investing in complex platforms, enabling them to manage key processes. Organizations in the public sector or banking are moving their services to the Internet, because they expect efficiency ang high availability. A key aspect is to ensure the uninterruptible operation of the business. Disaster Recovery and Business Continuity services allow you to maintain continuity and quickly recover from unpredictable failures and disasters.

By introducing modern IT solutions into the business, entrepreneurs not only gain a competitive advantage, but also lay a solid foundation for building success. Regardless of the industry, investments in technology are becoming a key factor in determining the future of business.

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