- Paweł Kruszec
Continuity of business operation
Key factor for success in a dynamic world
In a competitive and rapidly changing world, ensuring uninterrupted business operation is extremely crucial for survival in the market. Interruptions in key processes can lead to serious consequences, both financial and in terms of reputation or even legal implications. The conclusion is clear – the key to success lies in continuous, uninterrupted operation of the organization and investing in the latest security measures and technologies.
Customer trust and minimizing losses
One of the main reasons why maintaining business continuity is incredibly important is to preserve customer trust. Customers expect that the services provided and products offered will be consistently available, and companies will remain ready to meet their needs. In such a situation, even a short disruption in the availability of an application or system can result in a loss of trust and a shift towards the competition.
Furthermore, disruptions in business operations can lead to significant financial losses. Production halts, service unavailability, or delays in order fulfilment have a substantial impact on the financial performance of an organization.
Therefore, developing an appropriate strategy and action plan for potential emergencies and unforeseen disasters will help minimize losses and ensure financial and reputational stability.
Developing an emergency plan
Business is particularly vulnerable to various types of crises, including those arising from cyberattacks.
Disruption of business continuity means loss. Entrepreneurs are aware of this. Unfortunately, paying criminals is not a good solution and does not guarantee data recovery. Only a few percent of companies that paid a ransom managed to recover all their data and resources – says Mariusz Juranek, Sales Director at Polcom.
Therefore, companies should regularly implement customized procedures for emergency situations and continuously invest in solutions that allow for a quick return to normal operation of key processes in the event of a disaster. In such situations, cloud services become helpful, specifically in the areas of making backups, Disaster Recovery, backup data centers, as well as tools that enhance data security, such as SOC (Security Operations Center), protection against DOS/DDoS attacks, or anomaly detection.