Technological innovations as an opportunity for small and medium-sized enterprises

Investments in innovation

One of the key aspects supporting implementation of new technologies in SME sector is facilitating the management of crucial business operations. Modern tools and software enable streamlining of business process, tasks atomization and improvement of work efficiency. For instance, the implementation of a CRM system allows for better organization of sales activities, tracking customer interactions and building long-term business relationships. New technologies provide small and medium-sized businesses with easier access to global markets. Internet has led to an increasing number of consumers opting for online shopping. E-commerce enables enterprises to keep up with the competition and sell their products all over the world, regardless of geographical location.

IT for small and medium-sized companies

During the COVID-19 pandemic usage of new technologies significantly increased. It was during this period that many SMEs were forced to accelerate their adaptation to the ongoing digitalization process. This was primarily due to the shift to remote work. Storing and processing data in the cloud proved to be a strategic move.

Migration to the cloud environment impacts on cost optimization, which is particularly significant for SMEs. The subscription-based model of payment for the actual usage of resources, along with the elimination of the need to maintain own IT infrastructure, enables the relocation of investment budgets to areas directly related to the company’s operations.

Moreover, the cloud computing service have positively impact on enhancing the protection of sensitive corporate data. Cloud service providers ensure multi-level security of IT environment in the service model – Security as a Service. Higher level of data protection also contributes to maintaining business continuity, which is essential for survival in the market.

Innovations as a key for SME development

Nowadays, the operational activities of companies, more or less rely on the use of modern technological solution. Investments in new technologies is an opportunity for SMEs to maintain the position and gain additional competitive advantages, and ensure constant development.

Currently, it is difficult to achieve success without emphasizing the importance of continuously seeking technologies that reduce investments costs and increase their business value. Cloud computing in undoubtedly the future, as clearly demonstrated by COVID-19 pandemic – noted Robert Czarniewski, CFO at Polcom.