- Paweł Kruszec
Non-technology companies are going out of business
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The role of new technologies in the modern world has significantly increased. The crisis has forced entrepreneurs to seek new solutions that will allow them to gain a competitive advantage and survive this difficult period. Investments in areas related to innovation have become an integral part of conducting business – not only in the technology industry.
Digitalization is the future of business
Currently, the functioning of every enterprise relies to a greater or lesser extent on the use of new technologies, for example, through the automation of production processes or the processing of increasingly large amounts of company data. It is no wonder that more and more organizations are focusing their efforts on investing in digitization and increasing the digital skills of their employees. Especially since digital transformation creates an opportunity for development even in times of crisis.
Digitization not only enables organizations to catch up with the technological debt but also provides an opportunity to maintain and gain additional competitive advantages in the market.
Cloud in the context of widespread digitalization
A significant part of digital transformation is the migration of company resources to the cloud . This allows businesses to increase the flexibility of their IT infrastructure and more efficiently utilize their capabilities. Cloud computing also provides cost optimization – according to data from the Deloitte Tech Trends 2022 report, investments in cloud implementation can be returned on average after 2-5 years.
Today, effective cost optimization should not be limited only to tools traditionally associated with the financial sector. It is difficult to achieve success in this area without increasing the importance of continuous search for technologies that reduce investment costs and increase their business value. Cloud computing is undoubtedly the future, as the COVID-19 pandemic has shown – notes Robert Czarniewski, CFO at Polcom.