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Paweł Kruszec

Artificial intelligence in the cloud

What opportunities does it bring?

Access to innovative technologies is one of the most essential elements to remain competitive and continuously improve competitiveness. The latest revolution in IT is the development of artificial intelligence (AI). It is worth considering what opportunities this combination of cloud technologies and artificial intelligence brings for companies.

Innovation in data analysis and automation

The cloud supports the development of data analytics tools based on artificial intelligence. With these, organisations can easily process huge amounts of data and derive valuable insights. In turn, the integration of Ai with cloud services enables easier automation of many business processes. For example, it can be used to monitor and optimise costs, manage inventory or personalise customer service.

Using cloud-based tools to analyse large data sets, companies can use artificial intelligence algorithms to forecast market trends, changes in customer behaviour or determine product demand.

Personalisation of customer service

Today’s counterparties expect more than just a commercial transaction. They want to be understood, valued and treated in a way the reflect their individual needs. Creating intelligent recommendation systems based on data analysis is possible as long as they are supported by a powerful and scalable IT platform – and this is what cloud computing has. This enables companies to deliver personalised product or service suggestion to customers, increasing the chances of successful conversions and focusing on business challenges rather than those related to IT infrastructure.

AI supports cyber security

Cloud computing integrated with AI enables effective analysis and monitoring of potential cyberthreats. Artificial intelligence algorithms can quickly detect abnormal patterns in network traffic, enhancing a company’s security.

Huge amounts of data are stored in the cloud, creating unique challenges in identifying unwanted traffic. AI algorithms can analyse network traffic in real time, detecting unusual behaviour and signalling potential threats.

The development of artificial intelligence in the cloud opens up a wide range if prospects for companies. By integrating these two keys technologies, companies can manage data more efficiently, automate business processes and offer more personalised services. In an era where innovation is the key to success, harnessing the potential from the combination of cloud computing and artificial intelligence is becoming increasingly important.

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