Entrepreneurs in the world of e-commerce face the need to adapt to new technological trends in order to remain competitive and operationally efficient. Migrating to the cloud can appear as a step towards business evolution. Why is cloud computing gaining prominence among companies in the online commerce sector? There are several reasons.
Increasing load capacity and scalability
As a business grows, an online shop begins to experience an increase in users, transactions and data. When this happens, cloud computing can provide flexibility and scalability to the IT platform, allowing resources to adapt to changing needs. This is vital to cope with the increase in online traffic, especially during promotional periods or shopping seasons.
Cost optimisation
In cloud computing, companies only pay for the resources actually used. This means that there is no need to invest in infrastructure at start-up, making the technology more accessible even to smaller companies. The cloud allows resources to be tailored to current needs, eliminating the need to purchase additional equipment “in stock”.
Often the primary element of IT investment costs in many companies is the purchase of IT infrastructure and its maintenance. However, this is not always the best solution. Apart from the obvious costs, it requires knowledge and specialists, and their availability is becoming increasingly difficult. There are alternative models available on the market for acquiring IT in a company, such as cloud computing, which provides the possibility of optimising costs and increasing the level of data security – says Robert Czarniewski, Vice-President and CFO at Polcom.
Security and accessibility
Cloud services provide the opportunity to reach for additional IT security solutions such as Security as a Service, such as data encryption, threat monitoring and backup. The cloud also provides advanced security mechanisms against cyber-attacks. In an era of increased activity from cybercriminals, solutions in this area are at a premium.
Moreover, with cloud computing, companies gain the ability to access data and applications from anywhere in the world with an Internet connection. For e-commerce companies looking to expand their reach into new markets, this is clearly an added value.